Chicago Dogs 42
The owners had a clear vision and brought us in from day one. We handled business development, branding, social media, Facebook ads, video, PR and software.
The challenge
One small diner in a struggling Omaha mall. The owners wanted to turn it into a 1950s-style diner with a modern twist, and grow it well beyond one location.
Launch and grow a new restaurant brand
What we did
We were part of every step from day one: business development, branding, social media, Facebook ads, video, PR and software, all built around the owners' vision.
One team handled the work from planning through launch.
What changed
Within 18 months the single mall location grew to 3 locations and 5 more food concepts. Revenue went from $150K in year 1 to $450K in year 2, and by year 3 it was a national franchise brand.
What we delivered
Everything we handled for Chicago Dogs 42.
Ralston Arena 22×28 Graphics & Menu Signage
Large-format 22×28 arena concourse posters and digital menu graphics engineered for high-visibility foot traffic in Ralston Arena Section 113.
Fresh, Healthy & Fast
Ralston Arena Section 113 poster featuring Chicago style dogs & gyros
Italian Beef & Sausage
Ralston Arena Section 113 poster featuring slow-roasted Italian beef
Juicy Grilled Bratwurst
Ralston Arena Section 113 poster featuring authentic grilled bratwurst
Good Food Brings People Together
Ralston Arena Section 113 brand experience & community poster
Viral Social Content & Food Truck Expansion
ReLaunch produced on-location video reels for TikTok, Instagram, and local PR campaigns, driving buzz for new food concepts and food truck pop-ups.
Another Day, Another Food Truck!
Food truck launch and community customer engagement reel
Social Video Campaign 01
Organic short-form video featuring menu favorites and diner atmosphere
Social Video Campaign 02
Customer reactions and viral TikTok/Reels promotional clips
Social Video Campaign 03
Behind-the-scenes authentic Chicago recipes & food prep
“It pays to help the little guy. This project is the prime example of this. Hard-work and dedication will always bear great fruit.”Project Philosophy · ReLaunch Agency
Logos, Retro Diner Badges & Spin-off Concepts
Official splatter badges, 1950s diner emblems, and the spin-off Mother Truckin' burger & dog food truck identity.
Want results like these?
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