The Carmen Hotel
A consistent brand voice, look and social presence for a boutique hotel in Playa del Carmen, built around real guest moments.
The challenge
The hotel needed its online presence to match the experience of staying there, and to give guests a reason to book direct.
Brand voice, look and social presence for a boutique hotel
What we did
We built one brand voice and visual style across Facebook, Instagram and Twitter, produced video, consulted on the guest experience, and ran paid social to put the brand in front of travelers.
One team handled the work from planning through launch.
What changed
A consistent, recognizable brand across every channel. Real guest moments became the center of the hotel’s story, and guest-shared content outperformed branded posts.
What we delivered
Everything we handled for The Carmen Hotel.
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