Ice cream & treats
Walt & Willy's Creamery
A playful, old-time sweet shop with a top hat, a derby and a counter that looks like it's melting.
Name & logoCounter designMenu boards
CASE STUDY · Websites & brand
Food Court Micro-Brands
Four restaurant micro-brands, from ice cream to grilled cheese to a beer bar, each named, designed and launched by ReLaunch.
4 brands created from scratch
Omaha, NE·Restaurants·Brand creation
THE BRANDS
4 brands. Each with its own personality.
Grilled cheese & shakes
Get Cheezi
A melting-cheese heart and a menu of punny signature items, launched one post at a time.
Name & logoMenu item namesSocial posts
Beer bar
Berlin Barrel
An old-world beer hall badge in black and gold, built into a barrel-shaped tap wall.
Name & logoTap wall designSignage
Hawaiian-style hot dogs
Haweenie's
Island sunset colors, a pineapple-topped dog and a shaka-throwing mascot ready for a food truck.
Name & logoMascotSocial posts
Food court micro-brands
Storefront facades, each in its own brand colors
THE CHALLENGE
The challenge
Four new concepts: an ice cream shop, a grilled cheese and shake counter, a beer bar and a Hawaiian-style hot dog stand. Each needed a personality strong enough to win over a passer-by in a few seconds, and a look that worked everywhere from a logo to a full storefront.
PROJECT FOCUS
Four food concepts, branded from name to storefront
OUR STRATEGY
What we did
We gave every concept its own name, logo and color world, then carried it into the physical space: storefront facades, an ice cream counter wrapped in waffle-cone graphics, a barrel-shaped tap wall, menu boards and signage. Social posts introduced signature menu items with playful names like The Big Cheezi and the Zourdough Jack.
STRATEGIC SCOPE
One team handled the work from planning through launch.
Strategic Deliverable & Execution
Walt & Willy's counter wrapped in waffle-cone and sprinkle graphics
Platform Impact & Growth
Berlin Barrel's barrel-shaped tap wall
THE RESULTS
What changed
Four finished brands, each recognizable on its own: Walt & Willy's Creamery, Get Cheezi, Berlin Barrel and Haweenie's. Every piece, from the logo to the storefront to the menu posts, was created by ReLaunch.
KEY OUTCOME
4 brands created from scratch
SERVICES PROVIDED
What we delivered
Everything we handled for Food Court Micro-Brands.
Brand naming
Logo design and brand identity
Mascot illustration
Storefront and interior design
Menu boards and signage
Menu item naming
Social media content
Menu boards and opening-day screens
NEXT STEP
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